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Tesla's Timeline: The Birth and Rise of Tesla

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The Birth of Tesla: The name Tesla motors is an homage to Nikola Tesla, who patented his AC induction motor in 1887. 2000 : Two silicon valley engineers named Martin Eberhard and Marc Tarpenning sell their ebook reading business for $187 million. 2003 : The two entrepreneurs are inspired to reduce the world’s dependence on middle eastern oil, as well as to help combat climate change. They begin looking into options including hydrogen and electric cars. 2004 : Elon Musk leads the $7.5 million series A round and joins the board of directors as its chairman, and takes on operational roles as well. 2005 : Tesla’s forms a strategy to build a high performance sports car first. 2006 : The company signs a contract with British sports car maker Lotus to use its Elise Chassis as a base. Tesla raises a series C for $40 million, led by   Elon Musk and Vantage point venture partners,    Google, Larry page, Sergey brin, and J.P.Morgan also participate in the round. T
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L'Oreal's Marketing Strategy using Consumer Behaviour

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Using consumer behavior to develop a marketing strategy is a five stage process. An understanding of consumer behavior theory and concepts is critical at each stage as marketers gather information, develop marketing strategies to influence consumer decisions, and evaluate the effects of their marketing efforts. 1. MARKET ANALYSIS: It involves gathering data and tracking trends related to the company, competitors, conditions and consumers. 2. MARKET SEGMENTATION: It is a portion of a larger market whose needs differ somewhat from the larger market. Let’s see how L’Oreal did this. Attractive Segments to Serve: L’Oreal serves all segments irrespective of the differences in cultures, desires and aspirations. 3. MARKETING STRATEGY: It involves setting appropriate levels for the marketing mix as a function of the segments being targeted and the market conditions that exist. L’Oreal is the largest company in the world that deals in personal car
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